Marketing Intelligence (eDrive) EM

Responsibilities

• Develop business scenarios for overseas markets and analyze market trends, competitors, and customer needs
• Identify product gaps and new business opportunities to build investment business cases
• Define product strategy, platform roadmaps, and manage product portfolio lifecycles
• Translate customer needs into product and system requirements in collaboration with engineering
• Develop commercial business cases including profitability, ROI, and investment analysis
• Estimate R&D efforts, resource requirements, target costs, and competitive market pricing
• Support sales during customer acquisition activities and prepare technical-commercial presentations
• Develop go-to-market strategies and product launch materials

Requirements

• 3-5 years of experience in the eDrive, electrification, or automotive industry
• Experience in Product Management, Product Planning, Business Development, Strategy, Sales Engineering, or System Engineering
• Experience working with global OEMs and Tier-1 suppliers
• Experience in customer acquisition (RFI/RFQ) and commercial discussions
• Proven ability to define product roadmaps, business cases, or product portfolio strategies
• Combination of business acumen, product strategy, and automotive technical knowledge

About the Company

Bosch is a leading global supplier of technology and services, working across mobility solutions, consumer goods, industrial technology, and energy and building technology to improve quality of life worldwide.