Marketing Insights Researcher

Responsibilities

• Identify opportunities and develop learning agendas in collaboration with UXR, Data Science, and Creative teams to support business goals
• Frame strategy decisions, drive alignment, and unblock progress to ensure marketing success
• Design and execute quantitative and qualitative research to support strategic planning, brand strategies, and campaign development
• Translate research findings into actionable insights and clear recommendations to motivate organizational action

Requirements

• 8+ years of research experience with deep expertise in qualitative and quantitative methods
• Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution
• Experience resolving ambiguity and driving cross-functional alignment among diverse stakeholders
• Ability to prioritize competing workstreams and deliver quality outcomes within tight timelines

Preferred Qualifications

• 10+ years of research experience
• MA or PhD degree in a relevant field
• Demonstrated ability to integrate AI tools to optimize workflows and drive measurable impact
• Experience leading insights-driven product launches from foundational exploration to GTM execution
• Prior experience partnering with Product Marketing, User Research, Product Management, and Product Design teams

About the Company

Meta builds technologies that help people connect, find communities, and grow businesses. From Facebook and Instagram to WhatsApp and Messenger, we are moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.