Marketing Growth Lead

Responsibilities

• Direct national and international projects for clients across various sectors
• Lead multidisciplinary teams including Analytics, Design, Paid Media, Technology, Research, Data Science, and SEO
• Transform brand marketing towards a business-impact-driven culture
• Analyze multiple data sources and platforms to identify growth challenges
• Design and define actions to constantly improve business results
• Manage full-funnel impact, from customer acquisition to lifetime value (retention, cross-selling, etc.)

Requirements

• Advanced English proficiency
• Previous experience in consulting (required)
• 7+ years of experience in digital marketing
• Experience managing full-funnel strategies (required)

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. The agency is recognized as a leader in marketing creative, content services, and digital experience, working with blue-chip clients like Microsoft, Coca-Cola, and Nestlé.