Marketing Executive/Marketing Manager

Responsibilities

• Develop and execute B2B marketing strategies aligned with business goals
• Create compelling content for websites, social media, email campaigns, case studies, and sales collateral
• Build and manage digital marketing campaigns across LinkedIn, Google, and other channels
• Drive inbound lead generation and support outbound marketing initiatives
• Collaborate with leadership, sales, and engineering teams to position Codebase’s services effectively
• Manage and improve the company’s online presence and brand messaging
• Conduct market research and competitor analysis to identify growth opportunities
• Track campaign performance and optimize based on KPIs and ROI
• Support employer branding and recruitment marketing initiatives
• Coordinate webinars, events, and partnership marketing activities

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 3+ years of experience in B2B marketing, preferably in software services or technology companies
• Strong understanding of digital marketing, SEO, content marketing, and social media strategy
• Excellent written and verbal communication skills
• Experience with CRM and marketing automation tools
• Ability to understand technical concepts and translate them into business value
• Strong analytical and project management skills
• Self-driven, creative, and results-oriented mindset

Preferred Qualifications

• Experience marketing software engineering services
• Familiarity with startup ecosystems and enterprise technology markets
• Knowledge of LinkedIn marketing and account-based marketing strategies
• Experience creating thought leadership and technical content

About the Company

Codebase is a young software services company with a great pool of tech-savvy developers. We serve software product companies across the globe, focusing on enterprise SaaS, eCommerce, cloud, and application development.