Marketing Executive

Responsibilities

• Implement marketing strategies and processes based on monthly/annual themes to socialize hospital products and events
• Collaborate with specialist doctors to determine event sub-themes based on patient and visitor needs
• Manage end-to-end event preparation, coordination, and documentation
• Execute branding activities through websites, videos, and social media
• Perform copywriting functions including promos, doctor articles, and advertorials
• Maintain relationships with media outlets including online, print, and television
• Collect data and prepare operational reports for management
• Adhere to quality and safety service procedures and hospital indicators

Requirements

• Bachelor or Master Degree in Public Relations, Supply Chain Management, Operations, Business Management, or related field
• Experience in marketing, preferably within a healthcare or hospital setting
• Strong understanding of digital marketing, content creation, and social media management
• Proficiency in Google Analytics and social media management tools
• Experience with email marketing software
• Strong attention to detail for campaign execution and material accuracy