H
Posted 8 hours ago
Marketing Events Manager
HighlightTAMarketing Events Manager
Requirements
Experience in end-to-end event planning and execution, Proficiency in project management tools, Experience with vendor negotiation and budget management, Ability to develop multi-channel promotional campaigns, Experience using CRM and data tools like Salesforce, Strong attention to detail and project management skills
Skills
Project ManagementSalesforce
About the role
Responsibilities
- Create an annual events strategy and plan to drive awareness and pipeline with key target accounts and ICPs
- Drive the planning, execution, and optimization of third-party, partner-sponsored, owned, and internal events
- Maintain project deliverables and timelines using project management tools
- Own all event logistics and production, including vendor negotiation, contract review, and budget adherence
- Work with sales and CS teams to identify target accounts and manage on-site meeting attendees
- Develop and execute multi-channel promotional campaigns across email, social media, and website
- Partner with Content, Design, and Product Marketing to develop creative booth activations and messaging
- Partner with sales to ensure generated leads are routed and worked correctly
- Establish a centralized event reporting system using CRM and data tools to track ROI and performance metrics
- Create post-event follow-up strategies to nurture leads
About the Company
HighlightTA is an on-demand talent team that provides flexible talent solutions for startups and scale-ups, helping them embed talent partners and manage recruitment projects through a data-driven approach.
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HighlightTA · United States
