Marketing & Engagement Copywriter

Responsibilities

• Write and optimize copy that drives subscription signups, app downloads, and daily habit actions
• Develop messaging across email, social, app store assets, push notifications, and landing pages
• Create user-facing product copy, including onboarding experiences and feature announcements
• Conceive, pitch, and test new hooks and offers to drive engagement
• Develop compelling CTAs and value propositions to support A/B testing and optimization
• Partner with cross-functional teams to incorporate performance data into messaging improvements
• Ensure all copy aligns with brand guidelines and editorial standards

Requirements

• 3+ years of direct response copywriting experience
• Proven track record of writing copy that drives measurable results
• Experience crafting copy for websites, email, and paid advertisements
• A strong portfolio demonstrating conversion-focused work
• Deep understanding of audience engagement, retention, and customer lifecycle marketing
• Ability to translate audience insights and business goals into effective messaging
• Highly organized and comfortable managing multiple projects in a fast-paced environment

Preferred Qualifications

• Experience with app marketing, mobile engagement, or subscription-based products
• Familiarity with push notifications, onboarding flows, and in-product messaging
• Experience supporting A/B testing and optimization programs
• Background in media, publishing, entertainment, or consumer lifestyle brands

About the Company

People Inc. is the largest print and digital publisher in America. Nearly 200 million people trust us each month to help them make decisions, take action, and find inspiration. Our portfolio includes over 40 iconic brands such as PEOPLE, Better Homes & Gardens, Food & Wine, Travel + Leisure, and Allrecipes.