Marketing Director

Responsibilities

• Lead the development and execution of strategic marketing plans across digital, social, paid media, and PR channels.
• Utilize data analytics and player behavior insights to optimize marketing performance and monitor KPIs.
• Oversee the creation of high-quality creative content, including game trailers, social media assets, and marketing collateral.
• Collaborate with cross-functional teams including product, operations, creative design, and data analysis to align marketing with development goals.
• Manage department and project budgets, ensuring effective allocation of paid media spend.
• Act as the primary point of contact for marketing communications and facilitate collaboration with global partners.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 7+ years of marketing experience specifically within the gaming or entertainment industries.
• Proven expertise in managing multi-channel campaigns across digital, social, and paid media.
• Strong project management skills with experience in budget oversight and timeline management.
• Excellent leadership and communication skills.

Preferred Qualifications

• Master's degree in a relevant field.
• Bilingual proficiency in English and Mandarin to support global partnerships.

Benefits

• Comprehensive medical, dental, and vision insurance plans.
• 401(k) retirement plan with company contributions.
• Generous Paid Time Off (PTO) policy, including vacation, sick leave, and paid holidays.
• Access to professional development opportunities, including training, workshops, and conferences.

About the Company

Snail Games USA is a dynamic, leading video game company dedicated to delivering immersive gaming experiences across multiple platforms. We focus on cross-functional collaboration and innovative content development to drive global success in the gaming industry.