Marketing Director, MENA

Responsibilities

• Define and steward the Flow brand across MENA, ensuring consistency with global identity while building cultural relevance in KSA and the UAE
• Lead brand campaigns, partnerships, and PR strategies to establish Flow as a defining residential brand
• Build content, social, CRM, and lifecycle marketing engines to drive prospects from awareness to lease
• Own end-to-end paid acquisition, including search, social, and programmatic, with full P&L responsibility for marketing spend
• Set and hit targets for cost per lead, cost per lease, occupancy ramp, and resident retention
• Recruit, develop, and lead a high-performing multidisciplinary marketing team
• Partner with leasing, operations, and product teams to align local execution with global company strategy

Requirements

• 10+ years of marketing experience, with significant time in senior roles owning both brand and performance
• Deep understanding of KSA and UAE markets, including consumer behavior and the media landscape
• Proven track record of building and scaling marketing functions in real estate, hospitality, or high-growth tech
• Strong analytical foundation with experience in attribution models, CAC/LTV, and performance dashboards
• Experience leading multidisciplinary teams and managing external agencies across multiple markets
• Ability to operate with a builder's mindset in a fast-paced, high-growth environment

Benefits

• Exciting growth opportunity within a fast-growing company shaping the future of residential living
• Competitive compensation and benefits
• The chance to make a significant impact by building a vibrant international community

About the Company

Flow is reimagining what it means to live, work, and connect. More than just a real estate company, Flow is a brand, a technology platform, and an operations ecosystem spanning condominiums, hotels, multifamily residences, and office spaces. Our mission is to create human-centered communities where life, work, creativity, and play all come together in one place.