Marketing Director International

Responsibilities

• Define and lead the global commercial strategy for Abbott Point of Care international markets, including EMEA, APAC, and Latin America.
• Drive successful global product launches, ensuring strong positioning and execution excellence across diverse regions.
• Develop and implement international marketing plans encompassing segmentation, targeting, pricing, and channel strategy.
• Create globally aligned yet locally adaptable messaging, promotional tools, and digital assets.
• Partner with Regional GMs and country leaders to ensure consistent execution and market development.
• Engage with global and regional Key Opinion Leaders (KOLs) to build advocacy and drive product adoption.
• Support market access through health economic tools and value-based messaging.
• Manage marketing budgets and contribute to long-range strategic forecasting and demand planning.
• Collaborate cross-functionally with Medical, Regulatory, Market Access, Supply Chain, and Finance teams.

Requirements

• Degree in Business, Marketing, or a technical/scientific discipline.
• 12–15+ years of progressive commercial leadership experience in Medical Devices, Diagnostics, or Healthcare.
• Proven experience leading multi-country marketing teams across international regions (EMEA, APAC, LATAM, etc.).
• Strong understanding of global healthcare systems, reimbursement environments, and regulatory landscapes.
• Demonstrated expertise in digital marketing, omnichannel strategy, and global brand development.
• Exceptional communication and influencing skills with the ability to navigate complex stakeholder environments.
• Proficiency in English is required; additional language skills (such as Arabic) are a distinct advantage.

About the Company

Abbott is a global healthcare leader dedicated to helping people reach their full potential through better health. For over 135 years, we have created innovative solutions across diagnostics, medical devices, nutrition, and branded generic medicines, serving customers in more than 160 countries.