Marketing Director

About the Company

Fanatics is building a leading global digital sports platform. Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology, reimagining the collectibles experience for fans, partners, and creators.

Responsibilities

• Lead the development and execution of marketing strategies across Latin America, with an emphasis on Brazil.
• Adapt global brand strategy to local markets to ensure cultural relevance and consistency.
• Drive brand marketing initiatives including campaigns, partnerships, licensing, events, and social engagement.
• Lead planning and execution of high-impact activations such as regional events, trade shows, and sports partnerships.
• Develop and execute integrated, multi-market marketing plans and go-to-market strategies for product launches.
• Oversee development of locally relevant content and social media engagement strategies.
• Manage regional marketing budgets, external agencies, and strategic partnerships.
• Leverage data and consumer insights to optimize marketing effectiveness and ROI.

Requirements

• Bachelor's degree in marketing, Business Administration, or related field (MBA preferred).
• 10+ years of marketing experience in consumer products, sports, or entertainment.
• Proven experience leading multi-country marketing across Latin America, specifically Brazil.
• Strong business acumen with the ability to connect marketing to revenue growth.
• Experience operating in global, matrixed, and lean environments.
• Background in brand and integrated marketing.
• Experience managing strategic partnerships or licensing.
• Fluent in Brazilian Portuguese, Spanish, and English.

Preferred Qualifications

• MBA degree.
• Experience in resource-constrained, high-growth environments.