Marketing Director

Responsibilities

• Develop and execute full-funnel marketing strategies to drive customer acquisition, engagement, and retention in the Korean market
• Lead, mentor, and empower a high-performing regional marketing team
• Serve as a strategic marketing partner to the Regional GM to align long-range plans with business objectives
• Coordinate brand positioning and ensure consistent messaging across all consumer touchpoints
• Manage the regional marketing budget to ensure efficient resource allocation and maximum ROI
• Oversee paid and organic media strategies, including social, direct response, and retail channels
• Elevate the retail experience across Mono-Brand and SiS locations to meet consumer expectations
• Analyze and report on the effectiveness of marketing campaigns using data-driven insights

Requirements

• Bachelor’s or Master’s degree in Marketing, Advertising, Retail Marketing, or a related field
• 10+ years of strategic brand and marketing experience
• 8+ years of people management experience, including experience managing through managers
• Proven track record of implementing regional strategies in alignment with global brand objectives
• Fluency in both Korean and English
• Ability to travel regionally and occasionally internationally

About the Company

Founded in 1938, Columbia Sportswear Company is a global leader in designing, sourcing, marketing, and distributing outdoor and active lifestyle apparel, footwear, accessories, and equipment. Our four primary brands — Columbia®, Mountain Hardwear®, SOREL®, and prAna® — address the diverse needs of active consumers through innovation, quality, and performance.