Marketing & Digital Performance Manager

Responsibilities

• Implement and develop marketing and digital marketing activities in Switzerland with a focus on customer experience and omni-channel marketing.
• Define, execute, and optimize digital marketing activities across paid and organic channels, including SEA, Social Media, Display, and Programmatic Advertising.
• Monitor and analyze KPIs throughout the conversion funnel to continuously optimize campaign performance.
• Manage and coordinate external media, creative, and digital agencies.
• Oversee local website content, landing pages, and campaign implementations across all Swiss languages.
• Support SEO, website optimization, and local eCommerce campaigns to drive lead generation and customer acquisition.
• Coordinate communication activities, including newsletters, social media, and visual assets, ensuring a consistent brand presence.
• Support retail partners with local marketing activations, POS materials, and event coordination.
• Conduct market analysis and performance tracking to provide insights for strategic decision-making.

Requirements

• Degree in Marketing, Communication, Business Administration, or a comparable field.
• Proven experience in Digital Marketing, campaign management, and Performance Marketing.
• Experience working in eCommerce and Omni-Channel marketing environments.
• Experience managing external agencies and diverse stakeholders.
• Strong knowledge of SEO, website management, and digital customer acquisition.
• Proficiency with CMS, Analytics tools, and digital marketing platforms.
• Ability to combine strategic thinking with hands-on operational execution.
• Experience in the automotive or dynamic consumer goods industry is a plus.

About the Company

smart Europe is a brand for pioneers, challenging conventions to shape the future of electric mobility. As the first automaker to focus entirely on electromobility, our goal is to become a leading provider of urban, premium, electric, and connected mobility. We offer an agile working atmosphere with responsibilities that span across Europe.