Marketing & Digital Performance Manager

Responsibilities

• Implement and develop marketing and digital marketing activities in Switzerland with a focus on customer experience and omni-channel marketing.
• Define, execute, and optimize digital marketing activities across paid and organic channels including SEA, Social Media, Display, and Programmatic Advertising.
• Monitor and analyze KPIs along the conversion funnel to continuously optimize campaign performance.
• Manage and coordinate external media, creative, and digital agencies.
• Oversee local website content, landing pages, and campaign implementations across all Swiss languages.
• Support SEO, website optimization, and local eCommerce campaigns.
• Coordinate communication activities across digital and classic channels, including newsletters and social media.
• Support retail marketing activities, including POS materials and local activations to drive lead generation.
• Monitor market trends and provide reporting on campaign performance to local and European stakeholders.

Requirements

• Degree in Marketing, Communication, Business Administration, or a comparable field.
• Proven experience in Digital Marketing, campaign management, and Performance Marketing.
• Experience working in eCommerce and Omni-Channel marketing environments.
• Experience managing external agencies and various internal stakeholders.
• Strong knowledge of SEO, website management, and digital marketing tools.
• Deep understanding of customer journeys, lead generation, and conversion funnels.
• Ability to combine strategic thinking with hands-on operational execution.
• Experience in the automotive industry or consumer goods is a plus.

About the Company

smart Europe is a leading brand driving modern mobility solutions. We focus on delivering exceptional customer experiences through innovative digital and retail marketing strategies.