Marketing Coordinator

Responsibilities

• Create and manage social media content, including maintaining a weekly content calendar and engaging with followers.
• Coordinate and execute digital marketing projects across platforms such as Google Ads, Instagram, Facebook, LinkedIn, and email marketing.
• Monitor and respond to guest feedback on online review sites like Expedia, Booking.com, TripAdvisor, and Google.
• Work with SEO partners to implement paid media initiatives and monitor KPI targets.
• Generate weekly and monthly analytic reports regarding web, social, and online reputation metrics.
• Assist in writing, editing, and designing communication content for blogs, websites, digital ads, and print materials.
• Coordinate the production of print projects, including brochures, signage, and branded collateral.
• Update websites using WordPress CMS and set up promotions on OTAs and Property Management systems.
• Maintain brand standards to ensure all messaging and visual identity align with existing guidelines.

Requirements

• High School graduation plus two years of post-secondary education.
• Three years of related marketing or communications experience.
• Intermediate proficiency in Microsoft Office (Outlook, Word, Excel).
• Experience using Content Management Systems (CMS) and email marketing software.
• Strong knowledge of social media platforms and digital engagement.
• Commitment to equity, diversity, and inclusion in the workplace.

Preferred Qualifications

• Basic knowledge of design software such as Adobe Creative Suite, Figma, or Canva.
• Experience developing video and photo communications for digital channels.
• Proven ability to write engaging copy for social media and web content.
• Strong organizational skills with the ability to manage multiple priorities under pressure.
• High level of attention to detail and professional communication skills.

About the Company

The University of British Columbia is a global centre for research and teaching, consistently ranked among the top 20 public universities globally. UBC supports inspired students, faculty, and staff on their journey of discovery and is recognized as a leading employer in British Columbia and Canada.