Marketing Coordinator

Responsibilities

• Orchestrate product strategy across all customer touchpoints to increase brand awareness and desirability in European markets.
• Manage media campaigns, including coordinating briefs with local markets and agencies, supervising asset production, and analyzing post-campaign performance.
• Coordinate 360° marketing campaigns by deploying calendars across CRM, Ecommerce, and Retail departments.
• Implement influencer marketing strategies and manage regional press relations in partnership with local markets.
• Manage the Facebook Europe account and coordinate with US teams for global social media integration.
• Oversee the creation of marketing assets, including product shot lists and working with creative agencies.
• Monitor marketing KPIs (engagement, traffic, conversion) and produce regular performance reports for management.
• Manage the European media communication budget, including expense control and agency invoicing.
• Conduct market intelligence and competitive benchmarking within the luxury, premium, and lifestyle sectors.

Requirements

• Master's degree (Bac +4/5) in Marketing, Communication, or Business.
• Minimum of 5 years of experience in operational or digital marketing, ideally within an international retail environment.
• Strong understanding of multichannel marketing deployment (retail, digital, social media, and influence).
• Proven experience in project coordination across multiple stakeholders in an international setting.
• Analytical mindset with proficiency in tracking marketing KPIs and performance metrics.
• Excellent interpersonal skills with the ability to work cross-functionally with local and global teams.
• Proficiency in Microsoft Office Suite.
• Fluent English (written and oral) is essential.

About the Company

Since 1975, TUMI has created lifestyle, business, and travel essentials designed to enhance and simplify daily movement. Combining functionality with ingenuity, TUMI is the ideal companion for travelers and decision-makers worldwide, with a presence in over 75 countries and more than 2,000 points of sale.