Marketing Coordinator

About the Company

Knowledge Road Education is dedicated to supporting schools and families by providing high-quality educational and therapy services. We specialize in SETSS, Speech Therapy, Occupational Therapy, Counseling, and ABA therapy through insurance partnerships.

Responsibilities

• Plan and execute marketing campaigns across email, social media, and outreach channels
• Monitor campaign performance metrics and provide optimization recommendations
• Maintain brand consistency across all marketing materials and channels
• Manage content calendars using project management tools like ClickUp and Airtable
• Coordinate with design and video teams on creative asset development
• Track and report on KPIs including lead generation, conversion rates, and ROI
• Support marketing automation setup and email campaign management
• Stay on top of social media trends and incorporate them into content strategy

Requirements

• 1–2 years of marketing coordination or campaign management experience
• Proficiency with Google Analytics, Canva, Airtable, and Google Workspace
• Strong project management and organizational skills
• Excellent written communication abilities
• Experience with social media management and content scheduling
• Basic understanding of email marketing and automation

Preferred Qualifications

• Experience with marketing automation platforms (Salesforce Pardot, HubSpot, Mailchimp, or Klaviyo)
• Knowledge of SEO and content marketing best practices
• Familiarity with paid advertising platforms (Google Ads, Facebook Ads)
• Knowledge of short-form video production
• Background in education, B2B marketing, or nonprofit environments
• Experience with A/B testing and conversion optimization

Benefits

• Base salary of $20–30/hr based on experience
• Performance-based bonuses tied to campaign results
• Company laptop and phone
• Generous PTO policy
• Professional development budget
• Health benefits package