Marketing Communications Specialist

Responsibilities

• Strategize, develop, and implement annual marketing plans to publicize programming and events.
• Develop and implement the institute's social media strategy to align with overall communications goals.
• Craft compelling written and visual content that tells the stories of the institute, its people, and its impact.
• Create visually compelling designs across both print and digital media.
• Analyze and evaluate the effectiveness of marketing campaigns using various digital tools and provide strategic recommendations.
• Present work and proposals clearly to key stakeholders.
• Manage marketing budgets and workload effectively.

Requirements

• Bachelor's degree in marketing, communications, graphic design, or an equivalent combination of education and experience.
• 3+ years of professional experience related to marketing and communications.
• Proficiency in Adobe Creative Cloud (Adobe CC) and modern design tools.
• Proven experience developing and implementing successful marketing and social media campaigns.
• Strong written and verbal communication skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.

Preferred Qualifications

• Experience creating engaging video content for social media from concept through final editing.
• Expert knowledge of Google Suite (Sheets, Docs, Photos).
• Experience with Adobe Experience Management software.
• Knowledge of accessibility guidelines for print and online media.
• Experience working within a higher education environment.

Benefits

• Hybrid work schedule (on-site requirements apply during the first six months and thereafter).
• Competitive salary range of $56,800 - $71,000 based on experience and equity.

About the Company

The Institute for the Humanities at the University of Michigan facilitates research and works to deepen the understanding and value of the humanities across all U-M campuses and surrounding communities. We provide research fellowships, public programming, workshops, and art exhibitions to inspire curiosity and connection.