Marketing Communications Specialist

Responsibilities

• Support the development and execution of marketing communication strategies for the China region, aligned with APAC and global objectives.
• Ensure consistent brand messaging and visual identity across all marketing communications and business events.
• Create and localize engaging content for digital channels, presentations, case studies, and whitepapers to support brand awareness and commercial demand.
• Execute digital marketing initiatives, including social media campaigns, email marketing, website optimization, and SEO/SEM strategies.
• Analyze and report on marketing communication performance metrics to optimize future campaigns.
• Manage relationships with local PR agencies to maximize brand exposure and media coverage.
• Collaborate with global internal communications, creative services, and media services teams.
• Develop and edit content for internal communications and special corporate events.

Requirements

• Master or Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of experience in brand marketing or corporate communications roles.
• Strong creative and copywriting skills with the ability to craft content for diverse target audiences.
• Proficiency in digital marketing tools, including social media management, email marketing, and web analytics.
• Demonstrated proficiency in both written and spoken English and Chinese.
• Ability to work in a fast-paced environment and meet strict deadlines.
• Ability to travel regionally or globally up to 15%.

About the Company

Lubrizol Corporation, a Berkshire Hathaway company, is a global leader in specialty chemistry. For nearly 100 years, we have been at the forefront of innovation, providing solutions that enhance everyday life, advance mobility, and make the modern world work better. Our diverse portfolio includes engine oils, performance coatings, skincare, and medical devices.