Marketing Cloud and Automation Specialist

Responsibilities

• Optimize audience segmentation to ensure high campaign efficiency
• Automate and optimize customer journeys within Salesforce Marketing Cloud using APIs and AI integration
• Personalize campaigns and improve accuracy using data insights and behavioral predictions
• Administer and maintain the CRM data schema to ensure information quality and availability
• Monitor and analyze key metrics such as engagement, conversion, and CLV to continuously optimize strategies
• Lead maintenance and continuous improvement initiatives for the SFMC platform

Requirements

• Minimum 2 years of experience in CRM and Marketing Automation
• Proficiency in AMPSCRIPT for customer segmentation and campaign personalization
• Hands-on experience with Salesforce Marketing Cloud
• Experience designing and executing automated customer journeys
• Technical knowledge of APIs, data integration, and FTP
• Ability to execute A/B testing and optimize campaigns based on data-driven insights

Preferred Qualifications

• Knowledge of Salesforce Data Cloud
• Experience working with Einstein AI

About the Company

Volaris is the number one airline in Mexico. We are driven by passion, dedication, and a commitment to human quality, creating a collaborative environment where professional development is a core engine of our growth.