Marketing Campaign Specialist, YouTube

Responsibilities

• Create and execute marketing campaigns with a primary focus on YouTube as a content and promotional channel
• Own the YouTube marketing strategy, including developing content calendars, managing video releases, and optimizing content
• Leverage platform tools such as Shorts, the Community tab, and scheduling to drive growth and engagement
• Analyze weekly performance data, including channel analytics and social media engagement, to adapt marketing plans
• Partner with in-house design, media, and event marketing teams to develop YouTube-optimized assets and integrated campaigns
• Lead on-site marketing efforts for events, including planning for livestreams, real-time content, and post-event recaps
• Manage third-party agencies and independent contractors, such as video editors and animators, to support initiatives

Requirements

• 3+ years of relevant experience in marketing and/or the music industry
• Demonstrated expertise in YouTube marketing, audience development, or content strategy
• Deep understanding of the YouTube platform, including Shorts, Live, long-form content, and the algorithm
• Strong copywriting skills for creating compelling titles, descriptions, and calls-to-action
• Proven project management skills with the ability to lead complex, high-volume campaigns
• Passion for electronic music, artists, and dance culture
• Ability to work onsite in Calabasas, CA, 5 days per week

Preferred Qualifications

• Experience with YouTube Studio and analytics dashboards
• Proficiency with Adobe Premiere, Final Cut, or other video editing platforms
• Familiarity with Photoshop, HTML, or Google Analytics

About the Company

Insomniac produces some of the most innovative, immersive music festivals and events in the world. From the world’s largest dance music festival, Electric Daisy Carnival, to thousands of club nights and concerts annually, Insomniac captivates fans across five continents through state-of-the-art production and unparalleled dance culture experiences.