Marketing Campaign Manager

Responsibilities

• Build and execute targeted multi-channel campaigns to drive awareness and user growth for Minds by Animoca Brands.
• Collaborate with product marketing to align on positioning, messaging, and launch sequencing.
• Manage end-to-end campaign execution across email, content, events, social, paid media, KOLs, and partner marketing.
• Contribute creative ideas and brief content teams for thought leadership, digital content, and customer success stories.
• Drive partner marketing activations to achieve measurable outcomes and smooth execution.
• Run structured A/B testing on messaging and assets to continuously optimize performance.
• Track and report on campaign KPIs, including reach, engagement, user sign-ups, and customer acquisition cost (CAC).
• Partner with the data team to ensure measurement accuracy and provide actionable insights to stakeholders.

Requirements

• 5-6 years of experience in consumer marketing within a high-growth environment.
• Proven track record of running end-to-end multi-channel consumer campaigns that drive measurable growth.
• Strong project management skills with the ability to prioritize and manage processes under pressure.
• High level of data literacy and the ability to translate insights into high-performing campaigns.
• Excellent written and verbal communication skills in English.
• Experience in partner marketing and driving collaborative activations.

Preferred Qualifications

• Experience building local consumer campaigns in Southeast Asia or Europe.
• Fluency in an Asian or European language.
• A genuine passion for AI products and the agentic web.

Benefits

• A vibrant, multi-cultural workplace with colleagues from over 15 nationalities.
• Incentives aligned with the growth of innovative Web3 projects.
• A flat organizational structure that allows for direct impact and quick implementation of ideas.
• A comfortable and creative work atmosphere with casual attire.
• Opportunities to collaborate across the extensive Animoca Brands ecosystem.
• Comprehensive benefits package including medical, life, and transportation allowances.

About the Company

Animoca Brands is a Web3 leader leveraging blockchain to deliver digital property rights to consumers and establish the open metaverse. Through its integrated business pillars, the company operates Web3 businesses, provides digital asset advisory services, and manages a diverse investment portfolio of over 540 companies.