Marketing Automation Specialist

Responsibilities

• Design and develop marketing automation workflows and omnichannel campaigns to drive customer engagement and lead conversion.
• Own Eloqua email marketing performance, including A/B testing and monitoring engagement KPIs.
• Manage the marketing pipeline by sourcing, qualifying, and nurturing leads to ensure successful hand-off to BDR and SDR teams.
• Collaborate with Data and Marketing Operations teams to activate data for targeted, personalized messaging.
• Partner with Campaign Planning and Marketing Strategy teams to ensure accurate activation of automation plans.
• Utilize project management skills to track and deliver critical marketing execution projects on time using agile practices.

Requirements

• Bachelor's degree required.
• 3-6 years of relevant experience in marketing automation or demand generation.
• Expert proficiency in Eloqua, Marketo, and Salesforce.
• Intermediate proficiency in Excel, JavaScript, HTML, and diagram software.
• Strong understanding of digital marketing and its interdependence with automation.
• Proven track record of acquiring, nurturing, and scoring leads for sales channels.

Preferred Qualifications

• Professional certifications in Eloqua and Marketo.

Benefits

• Hybrid work model with 2-3 days in the office per week.
• Flexible work arrangements including "work from anywhere" for up to 8 weeks per year.
• Comprehensive benefits including retirement savings, tuition reimbursement, and mental health support.
• Career development through "Grow My Way" programming and a skills-first approach.
• Paid volunteer days and opportunities for social impact.

About the Company

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media, helping them pursue justice, truth, and transparency.