Marketing Automation Specialist

Responsibilities

• Build and optimize nurture sequences, drip campaigns, and triggered workflows
• Design and implement lead scoring models
• Design, build, and deploy email campaigns using HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo
• A/B test subject lines, copy, CTAs, and send times
• Sync automation platforms with Salesforce, HubSpot CRM, or Zoho
• Ensure accurate lead routing and fast handoffs to sales
• Maintain clean databases and segment audiences by persona, industry, and behavior
• Track and analyze open rates, CTR, conversions, and revenue impact
• Build dashboards using HubSpot, Marketo, Power BI, or Tableau

Requirements

• 2+ years experience with marketing automation platforms (HubSpot, Marketo, Pardot, or similar)
• Hands-on experience with workflow creation, lead scoring, and email campaigns
• Strong Excel and Google Sheets skills for segmentation and reporting
• Understanding of email compliance and data privacy (GDPR, CAN-SPAM, CCPA)
• Ability to work remotely during U.S. business hours

Preferred Qualifications

• Certifications in HubSpot, Marketo, or Pardot
• Experience with multi-touch attribution
• Background in SaaS, e-commerce, or B2B marketing
• Experience with integrations like Zapier or APIs

About the Company

Pavago is looking for a Marketing Automation Specialist to build, optimize, and scale automated marketing campaigns, email workflows, and lead generation systems to drive pipeline and revenue.