Marketing Automation Product Owner

Responsibilities

• Own the end-to-end administration, configuration, and optimization of the Salesforce MCAE platform.
• Manage the integration between MCAE and Salesforce Sales Cloud, ensuring seamless data synchronization and lead lifecycle management.
• Translate marketing program requirements into technical delivery items and participate in Agile CRM ceremonies.
• Develop and maintain marketing automation rules, nurture flows, lead scoring, and segmentation strategies.
• Monitor email deliverability, manage sender reputation, and ensure compliance with data governance and regional regulations (GDPR, CCPA).
• Partner with Lifecycle Marketing teams to translate business objectives into platform requirements and technical optimizations.
• Contribute to the Salesforce Global Corporate CRM product roadmap from a marketing automation perspective.

Requirements

• 5+ years of experience in marketing automation or CRM technical roles.
• Salesforce MCAE (Account Engagement) Specialist certification.
• Experience with Salesforce Administrator or Sales Cloud.
• Proven experience working within a B2B marketing environment.
• Experience with Agile delivery methodologies (e.g., Jira).
• Strong understanding of lifecycle marketing, email deliverability, and campaign automation.
• Knowledge of data governance, consent management, and compliance frameworks.

Preferred Qualifications

• Salesforce Marketing Cloud or Email Specialist certification.
• Previous experience as a Product Owner or Business Analyst.

Benefits

• Individualized Learning & Development pathways and access to LinkedIn Learning.
• Exclusive staff discounts across a wide range of retailers, health, and wellness providers.
• Significant travel discounts for flights, hotels, tours, and cruises for you and your family.
• Access to corporate health discounts and mental health support programs.
• Opportunities for global career growth within a diverse network of brands.

About the Company

Flight Centre Travel Group (FCTG) is a global travel leader with a diverse portfolio of brands. We pride ourselves on an inclusive, high-performance culture and are recognized as a certified Great Place To Work®.