Marketing Automation Manager

Responsibilities

• Own end-to-end lifecycle marketing execution for Labs, including nurture journeys, drip campaigns, and multi-channel engagement programs.
• Build, deploy, QA, and optimize omni-channel journeys in Iterable across email, SMS, push notifications, and in-app messaging.
• Use segmentation, personalization, and dynamic content to ensure users receive timely and relevant communications.
• Evolve A/B testing and optimization roadmaps to improve engagement and conversion rates.
• Analyze campaign performance and translate data insights into actionable recommendations.
• Partner with Data Engineering and Marketing stakeholders to scope data requirements and map campaign cadences.

Requirements

• 5+ years of hands-on experience in marketing automation, lifecycle marketing, CRM, or marketing operations.
• Strong hands-on experience with Iterable or a closely related platform such as Klaviyo, Marketo, or HubSpot.
• Proven experience building and optimizing complex lifecycle journeys and multi-channel communications.
• Expertise in A/B testing, personalization strategies, and audience segmentation.
• Strong analytical and quantitative skills to interpret campaign performance.
• Strong logic and problem-solving skills regarding campaign architecture and troubleshooting.

Preferred Qualifications

• Experience partnering with cross-functional teams to define data needs and customer journey logic.
• Experience working in healthcare, labs, or regulated customer environments.
• Familiarity with AI or automation tooling such as n8n, Claude, or ChatGPT.

Benefits

• Salary range: $90,000 to $110,000 CAD.
• Remote-first flexibility.
• Flexible PTO and competitive pay.
• RRSP/401k match and stock options.
• Premium benefits package including customizable coverage and an HSA.
• Fullscript discounts on high-quality wellness products.

About the Company

Fullscript is an industry-leading health technology company on a mission to help people get better. We provide a platform that powers clinical insights, lab interpretations, and access to high-quality supplements for over 125,000 practitioners and 10 million patients.