Marketing Automation Engineer

Responsibilities

• Design, develop, and maintain complex email and SMS marketing programs in Salesforce Marketing Cloud (SFMC)
• Architect and manage data extensions, data flows, and integration pipelines between SFMC and upstream CRM systems
• Build and maintain reusable AMPscript and SSJS libraries and dynamic content blocks
• Develop REST and SOAP API integrations to synchronise subscriber data and trigger transactional sends
• Implement CRM governance practices including data quality standards and compliance (GDPR, CAN-SPAM)
• Collaborate with QA teams to establish pre-send validation workflows
• Monitor and analyze campaign performance metrics to drive continuous optimization

Requirements

• Bachelor's degree in Computer Science, Information Systems, Marketing Technology, or a related field
• 5+ years of hands-on experience with enterprise CRM platforms, preferably Salesforce Marketing Cloud
• Deep expertise in Salesforce Marketing Cloud tools including Journey Builder, Email Studio, and Automation Studio
• Advanced proficiency in AMPscript and SSJS
• Strong working knowledge of REST and SOAP APIs
• Experience designing relational data extension schemas and SQL-based audience filters
• Solid understanding of email deliverability principles (SPF, DKIM, DMARC)
• Familiarity with CRM data privacy regulations like GDPR and CAN-SPAM

Preferred Qualifications

• MBA or advanced business degree
• Salesforce Marketing Cloud certifications (Email Specialist, Developer, Consultant)