Marketing Automation Engineer

Responsibilities

• Design, develop, and maintain complex email and SMS marketing programs in Salesforce Marketing Cloud (SFMC) using Journey Builder and Automation Studio.
• Architect and manage data extensions, data flows, and integration pipelines between SFMC and upstream CRM or CDP platforms.
• Build and maintain reusable AMPscript and SSJS libraries and dynamic content blocks to accelerate campaign velocity.
• Develop REST and SOAP API integrations to synchronize subscriber data and enable real-time personalization.
• Implement CRM governance practices, including data quality standards and compliance with GDPR, CAN-SPAM, and CASL.
• Collaborate with marketing and analytics teams to translate campaign requirements into scalable technical solutions.
• Monitor campaign performance metrics to drive continuous optimization of programs and infrastructure.

Requirements

• Bachelor's degree in Computer Science, Information Systems, Marketing Technology, or a related field.
• 5+ years of hands-on experience with enterprise CRM platforms, specifically Salesforce Marketing Cloud.
• Advanced proficiency in AMPscript and SSJS for dynamic content and personalization logic.
• Strong working knowledge of REST and SOAP APIs for CRM integrations.
• Experience designing relational data extension schemas and using SQL-based audience filters.
• Solid understanding of email deliverability principles (SPF, DKIM, DMARC).

Preferred Qualifications

• Salesforce Marketing Cloud certifications (Email Specialist, Developer, or Consultant).
• MBA or advanced business degree.
• Experience with CDP or data lake integrations feeding CRM activation layers.

Benefits

• Health, dental, and vision insurance.
• Long term/short term disability and life insurance.
• Generous time off policies, including 11 paid holidays and flexible vacation/sick leave.
• 4-12 weeks of fully paid parental leave based on tenure.
• Employee assistance program and flexible spending accounts.

About the Company

HP is a global technology leader dedicated to creating innovation that reshapes the way the world works. We foster a culture of respect, diversity, and collective achievement, empowering our employees to build a better future through meaningful work.