Marketing Associate

Responsibilities

• Plan, launch, and manage paid ad campaigns across Meta platforms (Facebook & Instagram)
• Optimize campaign performance daily to improve ROI, reduce CAC, and increase ROAS
• Monitor performance using analytics tools and create actionable reports
• Conduct A/B testing on creatives, audiences, placements, and messaging
• Collaborate with design/content teams to create high-performing ad assets
• Support broader digital marketing initiatives including email marketing, Google Ads, or influencer campaigns

Requirements

• 1–4 years of experience in digital marketing with a focus on Meta Ads
• Proficiency in Facebook Ads Manager and Meta Business Suite
• Solid understanding of KPIs like ROAS, CTR, CPC, and CPA
• Data-driven mindset with strong analytical skills and Excel/Google Sheets proficiency
• Experience with Google Analytics or Tag Manager is a plus

About the Company

Inshorts is an Indian digital media company known for its flagship mobile app that delivers news summaries in 60 words or less. The company operates the Inshorts App and the Public App, serving a user base exceeding 70 million across India, the USA, UK, UAE, Canada, and Southeast Asia.