Marketing and Loyalty Lead

Responsibilities

• Design and execute omnichannel marketing strategies aligned with business objectives and brand positioning.
• Develop communication and positioning strategies for products, services, and brand benefits to drive adoption and perceived value.
• Lead branding initiatives and ensure correct implementation of communication guidelines and visual identity.
• Coordinate digital, traditional, and experiential communication campaigns to strengthen customer connections.
• Analyze metrics, user behavior, and campaign performance to identify optimization opportunities.
• Measure key indicators such as ROI, engagement, retention, and customer acquisition.
• Manage dashboards and monitoring tools to track the performance of initiatives and campaigns in real time.
• Collaborate closely with product, analytics, and performance teams, as well as external agencies, to ensure strategic execution.
• Drive positioning, engagement, and loyalty initiatives that strengthen the customer experience and brand value.

Requirements

• Bachelor's degree in Marketing, Administration, Advertising, or a related field.
• Proven experience in loyalty programs, digital marketing, and omnichannel strategies.
• Previous experience as a Marketing Coordinator or Specialist, preferably with knowledge of loyalty programs.
• Strong knowledge of data analysis, market segmentation, and marketing KPIs.
• Intermediate to advanced English proficiency.
• Strategic, analytical, and results-oriented profile.
• Ability to lead cross-functional projects and work effectively with creative agencies and internal teams.

About the Company

Concesionaria Vuela Compañía de Aviación S.A.P.I (Volaris) is a leading airline dedicated to providing accessible travel experiences. We focus on innovation, customer experience, and sustainable growth within the aviation industry.