Marketing and Communications Manager

About the Company

Actxa is a leading Singapore preventive health technology company creating smart-wearables and devices that help people understand their health and live well every day.

Responsibilities

• Develop and execute consumer marketing strategy to drive brand growth and customer acquisition
• Own and evolve Actxa’s consumer brand strategy and positioning
• Lead customer acquisition across digital channels including Meta, Google, TikTok, and YouTube
• Develop content strategy across social media, website, email, and video
• Own customer engagement and retention strategies through lifecycle marketing
• Partner with Product teams to develop product positioning and go-to-market plans
• Manage media engagement, influencer partnerships, and KOL relationships
• Lead, mentor, and develop the marketing team and manage external agencies
• Leverage AI tools to improve marketing productivity and campaign performance

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 6–8 years of marketing experience with at least 2 years in a leadership role
• Proven track record in B2C, DTC, consumer technology, e-commerce, or wellness industries
• Experience managing performance marketing budgets and delivering measurable ROI
• Strong understanding of performance marketing, CRM, and marketing analytics
• Exceptional storytelling and copywriting skills
• Proficiency with data-driven decision making and marketing automation tools

Preferred Qualifications

• Experience in health tech, digital health, or wearables
• Experience scaling a consumer brand regionally
• Experience in high-growth startup or scale-up environments
• Familiarity with subscription businesses or community-led growth models