Marketing Analytics Manager

Responsibilities

• Own reporting frameworks for brand, content, lifecycle, customer, and product marketing initiatives
• Define and track non-demand KPIs including brand awareness, content consumption, and customer engagement signals
• Create reports and generate actionable insights to optimize Marketing ROI and drive cross-functional cohesion
• Collaborate with Operations, Tools, and Insights teams to drive solutions that optimize revenue generation
• Develop and implement regular reporting for brand health, content measurement, and digital performance
• Manage and cleanse large, complex, or unstructured datasets to extract usable insights
• Use advanced analytics to provide data-driven forecasts of potential costs, revenues, and risks

Requirements

• 7+ years of experience in analytics, marketing operations, or a related quantitative role
• Proven experience in hyper-growth tech environments (SaaS experience preferred)
• Proficiency in database technologies and tools such as SQL, R, SAS, or JMP
• Experience with data visualization tools like Power BI, Tableau, Spotfire, or Sisense
• Strong ability to translate business objectives into measurable KPIs and reporting frameworks
• Ability to manage simultaneous tasks in a fast-paced, technology-oriented environment

Preferred Qualifications

• Extensive experience with Power BI
• Specialized knowledge in measuring non-demand generation activities

About the Company

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM). We empower brands to deliver extraordinary experiences at scale across every customer touchpoint by combining human instinct with the speed and efficiency of AI. Today, over 1,900 enterprises and 60% of the Fortune 100 rely on Sprinklr to unify data, break down silos, and act on real-time insights.