Marketing Analytics Manager

Responsibilities

• Own the end-to-end marketing analytics strategy, including defining KPIs and establishing reporting frameworks.
• Establish and govern a consistent source of truth for marketing performance across channels and funnel stages.
• Monitor marketing pipeline performance and provide insights for weekly leadership reviews.
• Analyze funnel conversion, campaign effectiveness, and channel performance to identify optimization opportunities.
• Support board-level reporting through data preparation, storytelling, and executive-ready insights.
• Partner with BI and analytics engineering teams to deliver intuitive, actionable dashboards.
• Collaborate with RevOps and data teams to ensure data quality, consistency, and alignment across systems.
• Partner with technical teams on attribution modeling and customer journey analysis.

Requirements

• 8+ years of experience in marketing analytics, business intelligence, or a related field.
• Strong understanding of marketing funnel metrics, pipeline tracking, and campaign performance analysis.
• Experience working with marketing automation and CRM platforms such as Salesforce or Marketo.
• Proficiency with dashboarding and reporting tools like Tableau, Power BI, or Qlik.
• Strong stakeholder management and communication skills with the ability to influence decision-making.
• Proven experience supporting executive or board-level reporting.

Preferred Qualifications

• Experience with attribution modeling and customer journey analytics.
• Experience working in cross-functional analytics or RevOps environments.
• Familiarity with AI/automation in analytics workflows.
• Working knowledge of SQL/Python and comfort engaging with large datasets.

About the Company

Redwood Software is the leading orchestration platform for the autonomous enterprise, driving business transformation at the lowest total cost of ownership. Redwood empowers organizations to intelligently automate and orchestrate mission-critical business and IT processes across complex ERP, hybrid cloud, data, and emerging agentic AI systems. Backed by 30 years of experience, Redwood is trusted by more than 50% of the Fortune 50.