Marketing Analytics Manager

Responsibilities

• Drive business intelligence for eyewear brands, frames, and lenses by maintaining dashboards and conducting deep-dive performance diagnoses
• Act as a strategic partner to brand managers by building monthly business reviews for executive management and recommending corrective actions
• Manage data analytics for budget planning, including forecasting marketing initiative outcomes and ROI
• Lead data harmonization processes in partnership with Finance, Sales Operations, and IT to ensure data accuracy
• Optimize marketing campaigns and product launches by co-designing customer targeting segmentations and measuring effectiveness
• Conduct qualitative and quantitative industry analytics and competitive intelligence to identify market trends and gaps

Requirements

• Bachelor's degree in Economics, Management Science, Engineering Management, Industrial Engineering, or Finance
• Minimum of 5 years of experience in an analytics position
• Proficiency in data manipulation and visualization tools such as Tableau, SQL, Business Objects, or similar BI platforms
• Strong communication skills with experience presenting insights and recommendations to senior leaders
• Proven ability to build collaborative relationships with cross-functional business partners

Preferred Qualifications

• Experience in B2B or wholesale businesses

About the Company

EssilorLuxottica is a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer a massive portfolio of iconic brands including Ray-Ban, Oakley, and Persol, alongside industry-leading vision care products and retail networks like Sunglass Hut and LensCrafters.