Marketing Analytics and Strategy Analyst

Responsibilities

• Experiment with text ads, bidding, and campaign structures across various search engines including Google, Bing, Baidu, and Naver.
• Test, analyze, and optimize display campaigns on platforms such as Facebook, Twitter, and Instagram.
• Analyze large datasets generated by experiments to develop optimization models.
• Build and maintain dashboards to support account managers in decision-making.

Requirements

• Bachelor’s Degree or higher from a top university in a quantitative subject (e.g., Computer Science, Mathematics, Engineering, or Science).
• Fluency in English.
• Strong numerical reasoning skills.
• Proficiency in Microsoft Excel.
• High level of intellectual curiosity.

Preferred Qualifications

• Exposure to data analysis packages or databases such as SAS, R, SPSS, Python, VBA, or SQL.
• Previous experience in digital marketing.
• Academic research experience.

About the Company

Agoda is a leading online travel platform and part of Booking Holdings. We connect people to destinations and experiences worldwide through millions of hotel properties, flights, and holiday experiences. Based in Bangkok, our culture is driven by data and technology, fostering an environment of innovation and global collaboration.