Marketing AI & Analytics Lead

Responsibilities

• Design and own the full marketing data stack, including attribution, reporting, tracking, and performance analytics.
• Define Single Source of Truth (SSOT) metrics across web and mobile applications to tie marketing spend to measurable conversions.
• Maintain centralized dashboards covering acquisition, retention, engagement, CAC, LTV, and funnel metrics.
• Build and manage attribution frameworks using tools like Adjust, AppsFlyer, Amplitude, and GA.
• Identify high-leverage workflow transformation opportunities and build custom AI tools, agents, and automations for the marketing team.
• Coach marketers to integrate AI into their daily workflows, moving from simple prompting to overseeing autonomous agentic workflows.
• Partner with performance, product, CRM, and tech teams to ensure data accuracy and validate tracking implementations.

Requirements

• 4–7 years of experience in Marketing Analytics, Business Intelligence, or a closely adjacent AI/automation role.
• Hands-on experience building AI-powered tools, agents, or automations that transform real-world work processes.
• Proficiency with AI development tools and platforms, including Claude, API integrations, and workflow automation.
• Strong experience with reporting tools such as Looker Studio, Power BI, or Tableau.
• Advanced proficiency in Excel and Google Sheets (pivot tables, data cleaning, complex lookups).
• Working knowledge of MMP tools (Adjust/AppsFlyer), CRM platforms, and major ad platforms (Meta, Google, TikTok).
• Strong analytical mindset with the ability to handle messy datasets and provide business-first insights.

Preferred Qualifications

• Experience building attribution models, performing cohort analysis, or running incrementality and geo-lift experiments.
• Familiarity with API-based data extraction or webhook integrations.
• Experience working in high-growth fintech or proptech environments.
• A "practitioner" mindset with a preference for building working proofs-of-concept over presenting theoretical decks.

About the Company

Prypco is a fast-growing company transforming the real estate and mortgage landscape through data-driven solutions and cutting-edge technology.