Marketability Director

Responsibilities

• Define and manage product marketability, including positioning, USPs, and visual/verbal identity
• Develop marketing visions and guidelines for content themes and new features
• Collaborate with Go-To-Market Directors to align product foundations with business needs
• Provide development teams with player insights, market trends, and business requirements
• Translate product changes into value propositions and documentation for marketing teams
• Define and track marketability metrics such as brand equity and intent-to-play
• Manage and develop a team of Marketability experts covering Product Marketing and Product Management

Requirements

• University degree in a relevant field or equivalent education
• 7 to 10 years of experience in video game marketing or product positioning/strategy
• Leadership and human resources management skills
• Functional bilingualism in French and English
• In-depth knowledge of the video game market and industry
• Ability to manage multiple projects and adapt to change

About the Company

Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin’s Creed, Rainbow Six to Just Dance and more.