Market Research Specialist

About the Company

Preply is a category-defining Ed-Tech company that helps people discover the perfect tutor and craft personalized learning journeys. Having reached unicorn status, Preply is transforming education through human-led, AI-enhanced learning for millions of learners and tutors worldwide.

Responsibilities

• Analyze ongoing brand tracking studies across key regions, focusing on usage, attitudes, and perceptions
• Design and build quantitative research surveys from scratch, including questionnaire structure and logic
• Program, test, and QA surveys using platforms like Qualtrics, SurveyMonkey, or Typeform
• Perform crosstab analysis, segmentation, and deep exploratory analysis on large raw datasets
• Identify patterns and trends to generate insights for brand, marketing, and growth decisions
• Prepare clear, insight-driven research reports and visualizations for various stakeholders
• Collaborate with Brand, Growth, and UX Research teams to align insights with business and product goals
• Improve research processes and analytical templates to ensure scalability

Requirements

• 7+ years of experience in quantitative market research and analytics
• Strong expertise in survey-based research and customer segmentation
• High proficiency in Excel and quantitative analysis of raw survey data
• Proven ability to produce insight-led reports with charts and visualizations
• Experience with brand tracking, satisfaction surveys, and competitor analysis
• Experience working across international and multicultural markets
• Fluent English; Spanish is a plus

Preferred Qualifications

• Experience with statistical tools such as R, Python, SPSS, or Stata
• Familiarity with BI or visualization tools like Looker, Tableau, or Power BI
• Experience managing external research vendors or panels
• Knowledge of brand attribution or marketing effectiveness analysis