Market Intelligence & Promotions Analyst Senior

Responsibilities

• Analyze KPIs such as sell-out, price, share, and elasticity to translate data into actionable strategic insights
• Conduct negotiations with industry and retail partners to structure promotional strategies focused on value generation
• Define and evolve promotional mechanics to maximize performance and align with strategic guidelines
• Monitor and evaluate campaign performance (ROI, incremental, penetration, average ticket) and propose continuous optimizations
• Structure, analyze, and improve dashboards and indicators to support data-driven decision-making
• Act consultatively with stakeholders, including industry, retail, and internal departments, to influence business directions
• Ensure consistent campaign execution and data alignment across all involved areas

Requirements

• Advanced proficiency in Excel, Power BI, and Tableau
• Experience or strong knowledge in retail, industry, or commercial sectors
• Strong analytical skills with the ability to transform complex data into strategic recommendations
• Proven experience managing multiple simultaneous projects and demands
• Excellent negotiation and communication skills for interacting with diverse stakeholders
• Proactive and autonomous approach to task management and process improvement

Preferred Qualifications

• Knowledge of SQL
• Experience with project management tools such as ClickUp or Planner
• Experience with process automation tools like VBA or Power Automate

Benefits

• 100% company-paid Medical and Dental assistance for employees and dependents
• Flexible benefit card (Caju) for meal and grocery vouchers
• Wellhub access and transportation vouchers
• Professional development through Scanntech University
• Flexible working hours and "part of day" off for birthdays
• Diverse and inclusive work environment with a relaxed dress code

About the Company

Scanntech is a data-driven company with over 30 years of market experience and more than 1,400 employees across 7 Latin American countries. We focus on innovation and excellence, helping our clients make better decisions through advanced market intelligence.