Market Development Executive (Workday)

Responsibilities

• Drive pipeline creation and accelerate revenue growth within the Workday ecosystem.
• Lead the planning and execution of in-person Workday Enablement Meetings to equip sellers to position Varicent effectively.
• Develop Workday-sourced pipeline through direct outreach to account owners and the execution of ecosystem marketing events.
• Act as the Workday subject matter expert to support Regional Sales Managers and Presales in shaping pursuit strategies.
• Collaborate cross-functionally with Marketing, Alliances, Services, and Product teams to align messaging with Workday priorities.
• Maintain accurate weekly forecasts and opportunity notes within the CRM.

Requirements

• 7+ years of experience in enterprise SaaS sales, business development, or partner/alliances management.
• 3+ years of experience working with or alongside ecosystem partners.
• Proven track record of building pipeline through partner-led or co-sell motions.
• Bachelor’s degree in Business, Marketing, or a related field.
• Strong relationship-building skills and the ability to deliver compelling presentations to partner executives.
• Deep understanding of enterprise software sales cycles and partner co-sell mechanics.

Preferred Qualifications

• Direct experience working within the Workday ecosystem.
• Industry-specific knowledge in Financial Services, Technology, Retail, or Manufacturing.
• Familiarity with incentive compensation, territory planning, or sales performance management (SPM) processes.
• MBA or equivalent professional experience.

About the Company

Varicent is a market leader in Sales Performance Management (SPM), redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. We are trusted by global industry leaders including T-Mobile, ServiceNow, and Moody's.