Managing Director, Product Marketing, News

Responsibilities

• Define and lead the product marketing strategy for the core Times app to drive downloads, registrations, and engagement
• Develop go-to-market strategies for new features and lead high-impact, multi-channel campaigns
• Craft and test positioning, messaging frameworks, and value-exchange strategies to drive conversion
• Partner with product and newsroom teams to promote multimodal journalism and personalization features
• Develop retention strategies and lifecycle campaigns (email, push, in-app) to reduce churn
• Use data to identify market opportunities, build audience segments, and monitor performance dashboards
• Act as a strategic bridge between product, newsroom, and marketing teams, presenting to C-suite leadership
• Cultivate relationships with editors and journalists to ensure marketing aligns with brand narrative

Requirements

• 12+ years of experience in marketing, product, or growth
• 4+ years in a product marketing leadership role for high-growth, app-centric, freemium subscription products
• Experience with consumer mobile apps (iOS/Android) and lifecycle campaigns
• Experience in digital subscription, content, or newsletter businesses
• Experience working in media, journalism, or newsroom environments
• Proven track record of managing a product marketing team
• Experience maintaining brand integrity while hitting aggressive growth KPIs

Preferred Qualifications

• Experience developing brand marketing programs that improve consumer perception and loyalty
• Experience developing growth marketing programs, including in-product experimentation to grow revenue

About the Company

The mission of The New York Times is to seek the truth and help people understand the world through independent journalism and world-class digital experiences.