Manager/Sr. Manager - Marketing Strategy & Transformation

Responsibilities

• Lead marketing transformation engagements by designing and implementing modern, data-driven, and technology-enabled marketing operating models.
• Support the design of organizational structures, governance, processes, and ways of working for enterprise clients.
• Develop data-driven marketing strategies focusing on segmentation, targeting, personalization, and lifecycle engagement.
• Translate complex client challenges into structured analyses, actionable insights, and practical recommendations.
• Drive MarTech strategy and enablement initiatives, specifically leveraging platforms like Salesforce and Adobe.
• Identify and implement AI-enabled marketing use cases, including generative AI applications, in collaboration with data and technology teams.
• Manage and develop team members while collaborating across cross-functional strategy, design, and technology workstreams.

Requirements

• 8-15 years of experience in management consulting, digital services, or relevant industry roles.
• Proven expertise in marketing operating model design and implementation.
• Deep understanding of modern marketing ecosystems, including MarTech platforms (Salesforce, Adobe), customer data, and omnichannel engagement.
• Strong AI literacy, including core and generative AI concepts and their application to enterprise transformation.
• Excellent consulting skills, including structured problem-solving, stakeholder management, and executive communication.
• Bachelor's degree is required; an advanced degree (e.g., MBA) is preferred.

Preferred Qualifications

• Hands-on experience with AI-enabled marketing use cases such as personalization, content generation, or agentic solutions.
• Familiarity with agile marketing practices and innovation frameworks.
• Additional experience in advisory or specialized digital transformation roles.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada).
• Paid time off including vacation, company holidays, personal days, and sick leave.
• Life and disability insurance.
• Employee assistance programs.

About the Company

frog is part of Capgemini Invent. We partner with customer-centric enterprises to drive sustainable growth by building and orchestrating experiences at scale through the power of data and technology. We are a global network of studios united by a passion for improving the human experience through innovative business models, products, and brand engagements.