Manager, Social Media

About the Company

Noom is a consumer-led digital health company on a mission to help people live better, longer. We connect people to content, coaching, community, and clinicians to build lasting habits and live healthier lives through science and technology.

Responsibilities

• Own Noom's organic social strategy and lead day-to-day execution across platforms including Instagram, Facebook, TikTok, YouTube, and Pinterest
• Audit current social presence and deliver data-backed recommendations for channel cadence and content approach
• Build and manage a cross-platform content calendar balancing brand storytelling, campaigns, and product launches
• Write platform-specific creative briefs for the content team and assess deliverables
• Develop strategies to reach and engage new, younger audiences
• Monitor cultural trends and platform moments to insert Noom into relevant conversations
• Optimize organic social KPIs including reach, engagement, and social-attributed leads
• Build AI-powered approaches to brand tracking, social listening, and competitive monitoring
• Manage and develop a direct report focused on community management and engagement

Requirements

• 5+ years of experience in social media with a track record of driving organic reach and engagement
• Deep platform fluency in Meta (Instagram/Facebook) and TikTok
• Strong command of platform analytics and ability to distill insights from social management tools
• Experience managing multi-platform content calendars across cross-functional stakeholders
• Understanding of paid-organic synergy and how organic signals inform paid creative
• Expertise in algorithms and distribution to drive non-follower reach

Preferred Qualifications

• Experience managing or mentoring a direct report
• Experience at a DTC, subscription, or health & wellness brand