Manager, Social Media

Responsibilities

• Lead end-to-end social strategy and channel management for multiple iconic brands across Instagram, TikTok, Facebook, X, and YouTube
• Act as editorial lead, identifying micro-trends and setting community engagement standards
• Architect social-first strategies for product launches, cultural moments, and tentpole campaigns
• Oversee always-on content calendars and production
• Partner with regional teams, marketing, licensing, and creative departments to align business objectives with social execution
• Integrate social commerce features like TikTok Shop and Instagram Shopping
• Track KPIs and use analytics to optimize performance and channel investment
• Provide mentorship and guidance to the Associate Social Media Manager

Requirements

• 4-6+ years of social media experience, ideally in consumer brands, entertainment, or toys/games
• Proven track record of managing multi-brand social portfolios
• Deep platform fluency across TikTok, Instagram, and YouTube
• Strong creative instincts for briefing, shooting, or writing content
• Analytical mindset with experience using social analytics tools and dashboards
• Excellent project management and organizational skills
• Ability to navigate matrixed organizations and build collaborative relationships

Preferred Qualifications

• Experience with social commerce integration
• Knowledge of FTC guidelines and industry compliance

About the Company

Hasbro's mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We reimagine iconic brands to create experiences that spark joy, connection, and community through the magic of play.