Manager, Small Business Product Intensity and Cross-sell Team

Responsibilities

• Lead and coach a high-performing team of marketers to drive product intensity and multi-product customer retention within the SMB segment.
• Design and execute complete cross-sell strategies, including product positioning, pricing, and promotional tactics.
• Transform customer data and predictive models into targeted interventions that increase ARPU and enhance customer lifetime value.
• Partner with cross-functional teams such as pricing, business intelligence, data science, and sales to develop integrated growth strategies.
• Act as a strategic thought leader, providing storytelling and presentations to garner buy-in from senior leadership.
• Identify customer pain points and drive continuous improvements to the overall customer experience.

Requirements

• Strong analytical thinking skills with the ability to leverage segmentation models and customer journey insights.
• Proven leadership experience with a focus on coaching, mentoring, and building inclusive team cultures.
• Exceptional stakeholder management skills to navigate cross-functional leadership groups.
• Data-driven decision-making capabilities to link recommendations to specific business goals.
• Persuasive communication skills, with the ability to be clear, concise, and articulate to all levels of the organization.
• Results-oriented mindset with a strong sense of ownership over customer lifecycle outcomes and portfolio performance.

Preferred Qualifications

• 5-7 years of experience in strategic marketing, product management, or program management.
• Experience in B2B, SMB, or subscription-based business models.
• Familiarity with analytics tools, segmentation modeling, and customer journey mapping.
• Experience executing large-scale strategic initiatives or managing pricing and product decisions.

Benefits

• Comprehensive total rewards package including competitive salary and bonus structures.
• Minimum of 3 weeks of vacation and a flexible benefits plan.
• Hybrid work flexibility (in-office, virtual, or a combination).
• Generous company-matched pension and share purchase programs.
• Opportunities for career growth and continuous learning and development.

About the Company

TELUS is a people-focused, customer-first, and purpose-driven organization. We leverage technology solutions to improve lives and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes.