Manager - Programmatic

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Responsibilities

• Enforce DV360 and TrueView best practices with a focus on platform expertise and quality of work delivery
• Be accountable for consistent work delivery to regional teams
• Serve as a point of escalation for the team and resolve challenges
• Provide career development, coaching, and actionable feedback to team members
• Participate in business proposals and support group pitches
• Drive the transformation from manual insertion orders to data and technology-driven buying

Requirements

• 3+ years of hands-on experience managing programmatic campaigns
• Mandatory expertise in DV360 and YouTube
• Experience in Agency, Trading Desks, or Programmatic Tech Partners
• Familiarity with DSP and exchange revenue streams
• Existing relationships with local publishers, programmatic partners, and data providers
• Ability to articulate technical concepts like lookalike modeling to non-technical stakeholders

Preferred Qualifications

• Experience with The Trade Desk (TTD)
• Experience with CM360 and Google Analytics (GA)
• Background in advertising agencies