Posted 2 days ago
Manager, Programmatic Activation
WPP MediaManager, Programmatic Activation
Requirements
Advertising Operations experience, Programmatic Trading experience, Campaign Management experience, Familiarity with DSPs (The Trade Desk, DV360, ADSP), Proficiency in Excel, Analytical skills
Skills
ProgrammaticDSP
About the role
Responsibilities
- Oversee the full lifecycle of campaign management for a portfolio of clients
- Act as the final approval point for all campaigns launched by the team
- Drive testing strategies and provide technical recommendations for campaign goals
- Support Solutions Planning with strategic responses to client briefs
- Serve as the primary activation contact for Solutions Development teams
- Troubleshoot technical issues and act as a key point of escalation
- Ensure financial accuracy and oversee the reporting process for the portfolio
Requirements
- Experience in Advertising Operations, Programmatic Trading, or Campaign Management
- Familiarity with DSPs such as The Trade Desk, DV360, or ADSP
- Deep understanding of online advertising, ad targeting, and DSP/SSP optimization
- Proficiency in Excel and strong analytical skills
- Excellent communication skills for technical and non-technical audiences
- Highly organized with strong time-management and prioritization skills
About the Company
WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale through the WPP Open platform.
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Get started — it's freeManager, Programmatic Activation
WPP Media · London