Manager, Planning

Responsibilities

• Develop and execute strategic cross-channel communications plans for client assignments
• Supervise development and implementation of targeted, innovative media solutions
• Leverage performance and measurement insights to inform plan recommendations and optimizations
• Create external briefing documents aligned with plan parameters, objectives and strategies
• Use syndicated research to compile category trends, audience consumption, and competitive activity
• Develop relationships with media partners to share client objectives and stay updated on offerings
• Identify relevant media landscape opportunities and develop POVs
• Prepare and deliver dynamic presentations to showcase recommendations to clients

Requirements

• Confident presentation skills for internal and client meetings
• Mastery of syndicated research sources, planning tools, and media math
• Strong troubleshooting and solutions-driven mindset
• Excellent written and verbal communication skills
• Strong knowledge of industry trends and planning/measurement models
• Understanding of marketing and communications processes
• Ability to work both autonomously and collaboratively

Preferred Qualifications

• 3-5 years of experience in media planning across various channels
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)
• Experience with ad serving technology and third-party market research tools
• Familiarity with tools such as MediaTools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, or eMarketer
• Experience managing junior staff and communicating with leadership

About the Company

UM is a global media network within the IPG Mediabrands family, operating in over 100 countries with more than 3,000 employees. As a people-first agency, UM focuses on curiosity, courage, and community to drive innovation for powerful global brands.