Manager - Performance Marketing

Responsibilities

• Plan and execute digital marketing campaigns across paid channels including Google AdWords, Facebook, Instagram, and Amazon Ads
• Monitor and analyze campaign performance data to identify trends and provide optimization recommendations
• Manage and understand key KPIs such as CAC, LTV, Retention, and ROAS across various business verticals
• Design, conceptualize, and coordinate with the creative team to develop campaigns based on consumer and business insights
• Conduct multivariate testing and design experiments to establish attribution for high-reach channels like programmatic and YouTube
• Perform root-cause analysis on data trends to identify necessary corrections or product enhancements
• Create regular reports and presentations to share performance updates with key stakeholders

Requirements

• 4+ years of experience in performance marketing
• Proven expertise in Google AdWords, Facebook Ads, Instagram Ads, and Amazon Ads
• Strong analytical skills with a focus on KPI analysis (CAC, LTV, ROAS)
• Proficiency in MS Excel and data-driven problem-solving
• Deep interest in internet user trends and digital consumption behavior

Preferred Qualifications

• A knack for content, copywriting, and creative direction
• Experience with programmatic advertising and YouTube attribution modeling

About the Company

RemoteStar is a global job portal dedicated to connecting talent with opportunities across the world.