Manager, Performance Marketing, Paid Search

Responsibilities

• Develop and implement a comprehensive global SEM strategy aligned with business goals and regional priorities.
• Plan, execute, and optimize paid search campaigns across multiple geographies using Google Ads and Bing.
• Design and run A/B tests for ad copy, landing pages, and bidding strategies to improve results.
• Analyze campaign data to identify trends and report performance insights to senior leadership.
• Collaborate with product marketing, analytics, and regional teams to localize campaigns and messaging.
• Manage SEM budgets, forecast spend, and ensure optimal resource allocation.
• Stay current with industry trends, platform updates, and emerging SEM technologies.

Requirements

• 5+ years of hands-on Paid Search marketing experience with a track record of managing global campaigns.
• Bachelor’s degree in Marketing, Business, or a related field.
• Deep expertise in Google Ads, Bing Ads, and other major SEM platforms.
• Strong analytical skills with the ability to make data-driven decisions.
• Experience managing SEM budgets and delivering measurable ROI.
• Excellent project management and communication skills in a fast-paced, global environment.

Preferred Qualifications

• Experience in fintech, SaaS, or B2B marketing environments.
• Familiarity with marketing automation, CRM systems, and advanced analytics tools like Looker or Tableau.
• Experience with landing page optimization and conversion rate optimization (CRO).
• Knowledge of financial products, sales strategies, and industry regulations.
• Multi-lingual skills, particularly in Korean, Japanese, or French.

Benefits

• Competitive salary range ($120K – $170K).
• Equity and bonus opportunities.
• Comprehensive medical, dental, and vision insurance.
• 401(k) plan and well-being benefits.
• 20 paid vacation days and 12 paid company holidays per year.

About the Company

Airwallex is a unified payments and financial platform for global businesses. Powered by proprietary infrastructure and software, we empower over 200,000 businesses worldwide—including Brex, Rippling, and Navan—with integrated solutions for business accounts, payments, spend management, and treasury. Based in Melbourne with a global presence, we are building the future of global banking.